Timber Tree Service Marketing provides customer-centric keyword phrases for tree service businesses. We've been in the green industry for how many years, and so have we learned the keywords your prospective customers might be typing in to look for your services. With our proposed keyword strategy, we'll be tapping into the power of SEO to get more search engine traffic to your tree service website. In addition, the keyword strategy will also be built based on the searchers' behavior and intent, which revolves around tree service keywords.
If you're already set but you have no idea how to do your own keyword research process, then you're at the right tree marketing agency. We'll lend you a hand to market your tree service company to your target audience with the right keywords!
If you're already set but you have no idea how to do your own keyword research process, then you're at the right tree marketing agency. We'll lend you a hand to market your tree service company to your target audience with the right keywords!
Plug Your Website With Our Keyword Ideas and Get Discovered
Rise Above Your Local Competition With Our Strategic, Thorough Keyword Research
Enjoy your cup of tea and let Timber Tree Marketing Agency do the job for you. Our team of marketing experts will perform the following keyword research services:
Competitive Keyword Research
You can view keywords as the connecting dots between a searcher's intent or query and your tree service website. Inserting competitive, correct keyword phrases to target promotes an effective SEO strategy. That is to say, you'll be able to rank higher on search engine results pages, generate leads, and likely convert visitors into customers. We incorporate usage of short-tail and long-tail keyword phrases into your tree service website to maximize the capability of getting discovered online.
Keyword Categorization
There will be lots of keyword suggestions on board after a lengthy keyword research process. However, we don't immediately insert them into your content. We first ensure the list of keyword ideas that we came up with are carefully grouped or categorized, picking up important keyword phrases, and then we filter out the ones that pose keyword difficulty and anything that won't be helpful. To tell the truth, not all relevant search terms to the tree service that you know would necessarily result in more search traffic, especially if those particular keywords are nowhere to be found in your services.
In-Depth Keyword Analysis
We conduct an in-depth keyword analysis to better understand the searchers' behavior and intent for tree services. By looking at accurate search volume data, it will help us to select the right keywords and then later establish a comprehensive, customer-centric list of related keywords that can drive search traffic to your tree service website.
For Starters
What is Keyword Research?
Keyword research is an integral part of the search engine optimization process in which you conduct a research about the most popular or typed-in search terms that people enter into different search engines. These keywords will be strategically placed into a website content and they’re partly responsible of the given search results, let’s say, when people are looking for a specific product to make purchase of, looking for a specific service to inquire for, or just general information about something they like to learn of. In this perspective, keywords can also be related to search queries and particular websites shall be displayed on the search results as long as they present the ranking keyword terms while answering the search intent. In simpler terms, search engines will show results that are relevant or do align with what the user typed in.
Types of Keywords
There are two main types of keywords you've probably already heard of or read about somewhere; these are long-tail and short-tail keywords.
Long-Tail Keywords
Long-tail keywords are key search phrases that generally consist of three to five words, or even more. Contrary to short-tail keywords, long-tail keywords are usually constructed to be longer and more specific — specifically built on how people formulate their queries.
If you plan to target low-competition keywords, long-tail keywords are your best option. It is another effective SEO strategy to perform if you want to boost search engine traffic to your website since it falls short of any keyword difficulty. To put it simply, the competition for ranking long-tail keywords is utterly low.
In addition, long-tail keywords are likely to present higher conversion rates because they're the search terms used by searchers when they're close to making a purchase. As you can see, users' search queries progress from time to time over the course of their journey. It usually begins with a simple and broad search of something specific, and as they gain more knowledge about it as search engines guide them, they become more specific and detailed in their search queries — and this is the part where long-tail keywords come into play.
If you plan to target low-competition keywords, long-tail keywords are your best option. It is another effective SEO strategy to perform if you want to boost search engine traffic to your website since it falls short of any keyword difficulty. To put it simply, the competition for ranking long-tail keywords is utterly low.
In addition, long-tail keywords are likely to present higher conversion rates because they're the search terms used by searchers when they're close to making a purchase. As you can see, users' search queries progress from time to time over the course of their journey. It usually begins with a simple and broad search of something specific, and as they gain more knowledge about it as search engines guide them, they become more specific and detailed in their search queries — and this is the part where long-tail keywords come into play.
Short-Tail Keywords
Short-tail keywords are exactly as their name implies them to be. They are constructed to be shorter and broader and range from one to two words only.
If you plan to do keyword research on short-tail keywords, you better get yourself ready for what's in store because it has higher search volume and the competition is relentless. That being said, short-tail keywords materialize keyword difficulty, and it'll be tougher to rank for their search terms. With this in mind, it will also be difficult for you to convert leads into customers.
It will require time, patience, and multiple resources for researching keywords on this subject. However, if you're a startup business, don't create content targeting short-tail keywords too much. If we may suggest, steer away from using this, especially if the kind of business brand you're presenting is widely available in the market — not to mention that these are businesses that have already established a reputation and link building to any domain authority and gained trust among your target audience.
If you plan to do keyword research on short-tail keywords, you better get yourself ready for what's in store because it has higher search volume and the competition is relentless. That being said, short-tail keywords materialize keyword difficulty, and it'll be tougher to rank for their search terms. With this in mind, it will also be difficult for you to convert leads into customers.
It will require time, patience, and multiple resources for researching keywords on this subject. However, if you're a startup business, don't create content targeting short-tail keywords too much. If we may suggest, steer away from using this, especially if the kind of business brand you're presenting is widely available in the market — not to mention that these are businesses that have already established a reputation and link building to any domain authority and gained trust among your target audience.
Why is Keyword Research Important for Search Engines?
Keyword research is a vital part of the marketing process because, without it, search engine optimization would be meaningless to begin with. Keyword research allows you to assess the search volume of a specific keyword to determine whether it is a keyword phrase you need to target or not. Aside from your target keywords, it reveals more keyword ideas related to your niche and therefore expands your marketing horizons and grows your business successfully.
There are plenty of free keyword research tools you can use online, just in case you're a new practicing marketer or you just don't want to invest in one. However, some free keyword research tools have limited keyword phrase selections. Therefore, you won't be able to find keyword ideas that can maximize your work even though they display relevant keywords, level of competition, and monthly search volume of a particular keyword you entered — which is why it is important to invest in a decent keyword explorer.
There are plenty of free keyword research tools you can use online, just in case you're a new practicing marketer or you just don't want to invest in one. However, some free keyword research tools have limited keyword phrase selections. Therefore, you won't be able to find keyword ideas that can maximize your work even though they display relevant keywords, level of competition, and monthly search volume of a particular keyword you entered — which is why it is important to invest in a decent keyword explorer.
Benefits of Keyword Research
In a detailed manner, here are the four key benefits you can surely obtain from keyword research:
It Generates More Keywords Related to Your Niche
One of the benefits of doing keyword research is that you can obtain new keyword ideas from it. When building your website from scratch, you need to create content for the homepage, services, location pages, and anything else that's necessary. However, these things don't cut it just yet. In order to drive more search traffic to your website, you'll need to include a blog post section. If you've been writing blog posts for long enough, then it could be difficult to spark ideas in your mind about the other relevant topics for your niche. But, good relief! You have multiple keyword suggestions you can choose from in your keyword explorer. For that reason, you won't miss out on the opportunity of producing new topics for your blog post section every day or week.
It Helps You Gain Insights of The Latest Trends
Wouldn't it be nice to be aware of current trends? Luckily, keyword research helps you recognize what's trending or whatnot. After analyzing keywords, you can adjust your existing content and publish more in accordance with what's in and your prospects' behavior. It is important to always keep pace with the latest trends or else your target audience will no longer find you as you get left behind by your rising competition. You can utilize one of Google's tools, which is Google Trends, so your mind will always be refreshed about the popular search queries.
It Boosts Your Organic Search Rankings and Conversion Rate
The main reason behind performing keyword research is to drive more search traffic and get a higher ranking position in search results. If your website starts ranking for your target keywords, you should now check Google Analytics to see the statistics. It will help you determine whether your keyword phrases are doing it for you or not, based on your visitors' activity on your website. At the same time, it also helps you figure out if you're reaching the right or target audience. When you do, it would mean more conversions or increased ROIs. Therefore, you should plan your keyword research strategically and prioritize keywords that will result in getting qualified leads and traffic. You can check your website's performance through Google Search Console and adjust everything as necessary.
It Manages Your Time Wisely and Assists You to Work Productively
Managing how to grow your business website can require lots of time, especially when things are in disarray and you have no idea where to focus first. But, with keyword research, it leads you directly to the things you need to deal with. When working on content, start by researching keywords, and then strategically build the content around those keyword phrases as well as the searches related to them. Also, if you're running Google ad campaigns, you can be more efficient with your work by utilizing a keyword research tool, let's say, Google Keyword Planner. By doing so, you'll be confident knowing that the time you spent working holds a major contribution to a higher ranking position and that there is no precious time wasted. Using keyword research at every step of the process will eventually get you closer to achieving your ultimate goal.
Timber Tree Service Marketing
Our Other Digital Marketing Services
Search Engine OptimizationTimber Tree Service Marketing is an ROI-driven marketing agency with a team of SEO experts. We will maximize all tree-related searches and rank your tree service website higher in organic search results, generating more traffic to your website and likely converting visitors into customers. We will perform SEO services, which include On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.
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Pay Per Call AdvertisingWith the help of our PPCall Ad Campaigns, it generates a high click-through rate while improving the likelihood of converting leads into clients. This paid advertising will also back up your SEO strategies to be more effective in search engine results. Therefore, you can definitely acquire qualified inbound leads and improve your traffic rate with these two in action.
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Social Media MarketingTimber Tree Service Marketing helps you make your brand popular across social media platforms. This marketing strategy will build up your brand reputation by posting high-quality content while finding your prospective customers easier to promote your tree service business. We will manage all your social media profiles and will build a strong online presence for your tree service business.
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SEO Content WritingWe have a team of professional writers that construct SEO-structured, high-quality content from the ground up. We also include in our writing services the optimization of your existing blog posts to rank better on major search engines. In any case, while your content is being written professionally, we make sure it is not too complicated for your reader’s comprehension. You can expect a steady stream of engaging, relevant content from us.
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Website DesignCreating a responsive web design while keeping it clean and simple plays a vital part in digital marketing strategies. We make sure to apply all the web design and development requirements to your tree service website, as well as integrate technical SEO into it, so that your website’s environment will be more friendly to visitors, which impacts your conversion rate.
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Still Can't Rank for Both High and Low Search Volume Keywords? Let Us Help!
ABOUT USTimber Tree Service Marketing is devoted to providing quality, consistent leads to tree services throughout our great country.
All employees of Timber Tree Service Marketing reside in the USA. |
CONTACTProud to be a 100% American Made Company (475) 255-6951 hello@timbertreeservicemarketing.com |
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2017 Timber Tree Service Marketing